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oscar

About

Delivering thoughtfully engineered electronics that blend performance, durability, and everyday elegance.

Established in Year 1983, now with over 30 years presence in Indian Electronics Market, OSCAR had become a household name in white goods electronics products. The company was established by a team of professionals under the leadership of Mr. Satish Verma & Mr. Kishan Kumar Kejriwal – The then Chairman and MD respectively. Oscar started with its first factory in Teghoria-Kolkata in West Bengal with 75 workers, the brand today employs a working strength of more than 300 employees including 50+ administrative staffs. We have now expanded our manufacturing units in India at Noida (UP), Mohali (Punjab), Solan & Parwanoo (Himachal Pradesh) and Kolkata (West Bengal) keeping in minds the Pan India manufacturing facilities and marketing. We boost a strong network of more than 84 distributors and 5000 retailers in North and Eastern India alone and slowly but steadily catching up with the rest of India too. A strong and efficient after sales service network is present at all point of sales through direct control by the company technicians as well as through specialized service franchisees.

Vision

To become India’s most trusted name in premium home electronics—where thoughtful design, dependable performance, and seamless everyday living come together. We envision a future where Oscar stands as a symbol of craftsmanship, innovation, and pride in Indian manufacturing. A brand that elevates homes, inspires confidence, and delivers an experience that customers feel connected to.

Mission

At Oscar, our mission is to craft electronics that enrich the modern Indian lifestyle. For over three decades, we’ve blended strong engineering, meticulous quality control, and a deep understanding of customer needs to build products that stand the test of time. Our mission is to create electronics that feel refined, look modern, and work flawlessly—earning the trust of customers who expect reliability, quality, and an elevated experience from the brand they bring home.

Our
Milestones

Since our start in 1983, Oscar India has grown into a trusted national brand known for steady progress, strong craftsmanship, and evolving innovation. With committed leadership and a focus on customers, we’ve expanded our capabilities and built a legacy of quality and reliability.

1983-1989

We have been attributed to be the first factory in Eastern India to manufacture the first 20″ Colour Television in our Kolkata factory using Toshiba circuits and our model “Shiba 511 Dlx” was an instant hit. Model-Award-9-Dlx was our first Black and White TV in the 14″ segment with a combination of Plastic/Wooden cabinet and “Goldstar”- Currently “LG” circuitry. The TV was such a hit that it became a household name in the late 80’s in the Eastern Indian market.

1990-1999

In the end of 90’s we swept the Indian market offering 14″ CTV at an MRP of Rs.5990/- and 21″ Flat CTV at 7990/- (under our budget brand RONIX) whereas the average price of nearest competitor was in the range of Rs. 8000/- to 12000/- for 14″ and 21″ CTV respectively.

2000-2006

In the early 2000 we expanded in to the manufacturing of Video Compact Disc (VCD) and other music systems and was at Number One position in terms of volume sales – According to the published figures in TV Veopar Journal (Feb-2002) Post 2006 VCD’s were replaced by Digital Video Disc (DVD) and OSCAR did exceedingly well in that segment too.

2014

In the year 2011 we made a humble beginning into the LCD market but have very aggressively moved to the LED segment and already a force to reckon with. We have already made our mark into the entry level 16″/21″/24″/32″ LED segment and have big plans for 40″ and above LED segment shortly. We are getting excellent response in the electrical market as well. Our Rechargeable Emergency Lights and Induction Cookers have been well accepted in the market. Getting encouraged by it we are now foraying into the Fan Industry. Our first fan factory will be ready for production by December-2014 with full range of ceiling, table and stand fans.

2015

Successfully opened up our First Fan factory in Gholaghata – Kolkata – West Bengal in the month of February 2015 manufacturing full range of Ceiling and Table Fans. Also launched 39″ and 42″ range of Led Tv’s with the best in a-grade class panels in the market. Will be launching 50″ and above very soon. On January 2016 we had Launched a full range of Power Banks for Mobile Phones and Ipad / Ipods. We added Portable Bluetooth Speakers and an exhaustive range of 2.0 Tower Speaker with our existing range of Multimedia Speakers.

Sandeep Kejriwal

Director, Oscar India

Chairman Speaks

For over four decades, Oscar India has stood for trust, craftsmanship, and unwavering commitment to quality. What began as a small manufacturing unit in Kolkata has grown into a brand that finds a place in homes across the country—built on the belief that good engineering and honest intent never go out of style.

Today, as the expectations of Indian consumers evolve, so do we. Our focus is on creating modern, refined, and reliable electronics that enhance everyday living—products that feel premium, perform consistently, and reflect the dignity of the homes they serve. From design to manufacturing, from our teams to our processes, every part of Oscar is aligned towards one purpose: delivering an experience that our customers can rely on, year after year.

As we step into the next chapter, we remain deeply rooted in our values—integrity, innovation, and customer-first thinking. I am proud of the people who make Oscar what it is, and grateful to the families who continue to trust us generation after generation.

With renewed energy and a clear vision for the future, we look forward to crafting technology that feels personal, purposeful, and proudly Indian.

Directorial Board

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